When it comes to the world of publishing, self-publishing is a popular and viable option for authors who want to control the creative process. But if you’re looking to create high-quality print products, working with a professional printer is usually the best route to take. Here are a few reasons why.
The equipment used by a reputable Detroit printing company is designed to handle large print projects with ease. When you work with a professional printer, your materials will be produced quickly and efficiently, which can save you time and money in the long run. Plus, the printing professionals can help you with design and layouts for a better finished product.
A professional printing service uses specialized equipment to ensure that your materials are of the highest quality. This allows for precise color matching and consistency, which is critical in creating a polished look for your book cover and interior pages. The printers can also print on a wider range of papers than standard office or home printers, which gives you more options for your book covers and interior pages.
The quality of a printed book is one of the most important aspects of your brand as an author. The paper’s texture, the cover’s design, and other details can impact how readers perceive your work. A well-printed book conveys a sense of professionalism and dedication, which helps to establish your branding as an author.
DIY publishers may be able to produce their own marketing materials using a home or office printer, but this type of printing is not scalable. If a company wants to produce large-format marketing materials like brochures, flyers, and business cards, it is often cost-effective to work with a professional printing company. A printing company can produce branded materials on a large scale with little effort, which saves time and money for the business.
In addition to being more expensive than a professional printer, a DIY printer is not always accurate. Many people use a simple “autofit” option for their paper when they do their own printing, but this is not always the best approach. A print shop will be able to provide the proper file formats for their equipment and can help you with the right paper selection so that your printed material looks its best.
Using a DIY printer to make CMYK images can be problematic, too. Depending on the settings of your computer, your monitor may show different colors than what is printed on paper, which can result in a dull or faded appearance. A professional printer can convert your sRGB images to CMYK to ensure that the color you see on your screen matches up with the colors that will be printed on your paper.
Having your book professionally printed is a great way to reach new audiences and expand your readership. Printed books can be sold in bookstores, libraries, and book fairs to introduce your work to a new audience. They can also be shared among friends and family, which can help you tap into a network of readers who may not be as active online.